23 pages since I last looked in here. Saw the Forrest ident after Sherlock into the news tonight. You can't really call that an ident though - motionless, bland, lifeless and visually uninteresting - sums up BBC1 at the moment.
It's essentially film with a logo slapped on - it manages to be far more lifeless than any of the other four idents aired. No post-production techniques, no creativity of the sort and it definitely does not represent BBC ONE as a whole.
Compare it to the last three pres packages (the Balloon, Rhythm and Movement and the Circles), and you can see a huge difference. Rhythm and Movement, featured red as its colour motif - and had a decent to middling soundtrack for the most part. The circles were a nod to the globe whilst instantly carving itself as a recognisable symbol. And who could forget about the legendary globe - wrapped up in a hot air balloon, traveling all over the UK's landscapes, showing the beauty of the country with a sublime soundtrack?