I get the impression that not a lot of thought goes into selling sponsorship on UTV.
The whole Christmas period... "Furniture Village sponsors Christmas on UTV".
Furniture Village has no stores in Northern Ireland, and the website doesn't deliver to NI either.
Well, I'd have thought that falls under 'misleading' advertising in the broadcast code, wouldn't it?
"Occasionally it gives us something good, but for the most part, it is pathetic and puerile". Lord Taylor, House Of Commons, 1959.