However, I've already noted my mother moaning about seeing 'those blo*dy swimmers all the time' - and not directly to me. It's just one example. I'm sure if you stopped her in the street and asked her for her views on the BBC's idents, she would have no clue what you were talking about, but it doesn't preclude her from having a passive view on how rubbish they are.
I do agree there will be a sub conscious effect.
Talking of branding, and I'm no expert at all, I'm an engineer, but it's interesting how
the four main mobile phone networks are perceived. I've heard them described as colours,
and it's easy to understand why. Vodafone are red, O2 blue, EE green, and Three white (or furry muppets !).
None of the four main TV channels, have such equivalent instant impulsive branding, BBC 1 comes the closest with a red theme, but News Channel is the same ?)
Last edited by Markymark on 11 January 2017 10:35am