DB
A few £60s are pittance in TV terms. The BBC airs a range of promos throughout the year that would cost significantly more than the current set of idents, even though they're only on screen for a matter of weeks. I think they could have spent a lot more money on a new set of idents than people think but they've simply made a poor decision on the artistic direction of the new set.
Indeed, 1 usual 30 second promo cut with clips can easily rack up £700-£1000 in post-production time and voiceover.
This was shot in-house:
How many people feature in the "capes" ident? If all of them got paid £60 plus "fed well", it gives you an idea as to how much some idents can cost to make. It is therefore no surprise that the BBC have gone simpler. Although a CGI image wouldn't need paying at all - only the person who created it, and only once!
A few £60s are pittance in TV terms. The BBC airs a range of promos throughout the year that would cost significantly more than the current set of idents, even though they're only on screen for a matter of weeks. I think they could have spent a lot more money on a new set of idents than people think but they've simply made a poor decision on the artistic direction of the new set.
Indeed, 1 usual 30 second promo cut with clips can easily rack up £700-£1000 in post-production time and voiceover.
This was shot in-house: