I didn't realise it would be for every junction
Would suggest you take a look at the director's Points West interview aired yesterday - sounds like neither he nor the participants realised/fully appreciated the extent to which these will be seen again and again.
Perhaps the penny might have belatedly dropped that these things do need to be a bit more versatile, mood setting and repeatable, for the ones yet to be produced...
I think this is probably the main problem with these idents. To be completely honest with you, I don't think they're utterly utterly awful; as a 'temporary' rebrand (perhaps for a year), they'd be okay - but I think one of two things needed to happen for that to work. (1) they needed to film many more of them, so that there was a variety and they actually went some way towards portraying Britain or (2) they need to leave them in the mix with the circles, so that they were a simple addition to the set that added variety - and actually, quite a nice bit of variety. Of course, then we have the problem of consistency (such as where the logo goes - remember big logo vs. little logo on the last ITV1 idents?) and a soundtrack wouldn't go amiss, but they really wouldn't be the worst thing in the world.
Speaking of which, there's been an awful lot of utter crap in this thread. The way some people have spoken has really annoyed me at times.
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The lack of likes compared to views on the video linked to here speaks volumes. Nobody in the real world cares. I'm not saying a good brand isn't important for BBC One, and I'm not saying there is no merit in discussing it, but some people really have lost perspective.
- People's idea of bringing back the balloons, or the myriad ideas for alternatives shows why Gluben's idea of starting a TV presentation company (which I cannot even slightly imagine being financially viable, let alone successful or a producer of good work) is a terrible idea
- Can't find it now but there was a gloriously ridiculous post about people losing their jobs over this. Honestly, what a load of nonsense. These are the same people complaining about 'marketing BS'. If you had people hypothetically sacking you every five minutes, I'm sure you'd try to justify your thought processes too
- Repetition of the same one-liners every couple of pages, getting increasingly tortured each time
What I'm saying is, regret the previous 'Circles' idents going, say the current idents aren't very good, yes. But don't give yourself high blood pressure or lose sight of real world perspective in doing so. Seriously. I promise you it isn't worth it.