:-(
A former member
42 pages within 36 hours of those two awful executed idents? I have never seen anything like that on this forum. It has highlighted a number of problems, especial with BBC1 and what it role should be and how it should be seen by the public and the world.
BBC1, has some real problems now, what the point in it nowadays? public service commitments? where is it? kids shows are on two other channels, some of its high class docs are on BBC4, regional programmes are dead bar wales, NI and Scotland. Plant Earth? some cooking shows?
Its complaints of it being a bit to much like ITV is well just, its NOT the first time, back in the early 80s it was dire. Dallas was its highest rated show. It took compete overhaul and Micheal grade to get the ball rolling, and by 86 it was on the up again.
The BBC is suppose to bring the world to your living room, like its makes clear itself:
BBC mission: To enrich people's lives with programmes and services that inform, educate and entertain.
[b]BBC vision: To be the most creative organisation in the world.
Its dam well clear nothing from its idents it doesn't comply with its mission or vision, but in a way it does reflect the current problems. There are some great programmes on the BBC but there some stuff which shouldn't be on the channel.
I like the balloon, because back in 1997 it was up-to date and it told us what the BBC1 was, it reached all parts of the UK rural and urban and it brought the world into your living room no matter what.
I can now fully understand why she went this way, remember she also brought back Doctor who so shes not all bad. The matter of the fact is unless we know what good BBC1 is, I doubt anyone can move forward and create something to push said brand? There is nothing stopping the globe returning but it would need to be in a way that helps BBC1 and also say were bringing the world to you, were different to ITV because, we like pushing the edges like ch4 but its well polished up market.
Maybe it time for complete overhaul off ALL BBC channels to link them together? Maybe that one way of sorting this out? I see people suggesting stuff but some of other idents from around the world also don't cut the mustered.
The old Press release for 2002: just incase you want to read more of that:
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2002/03_march/26/bbconeident.shtml
BBC ONE launches vibrant new look
BBC ONE today (Tuesday 26 March) unveiled a new, energetic and vibrant on-screen look which puts it firmly in step with contemporary life.
Capoeira - one of the new BBC ONE idents
The new channel idents explore the universal theme of rhythm, dance and movement through different activities, moods and world cultures. From the power and grace of a Brazilian dance to the raw energy of a festival, from the high elegance of ballet to the speed and agility of basketball players, the idents bring a new feel to BBC ONE.
Shot on location around the UK, the films capture stunning urban and rural backdrops and subtly use red, the channels vibrant colour identity, to match a new on screen logo. The films will also have a common musical theme, but each individual ident will have its own arrangement of the theme to reflect the specific idents.
Lorraine Heggessey, Controller of BBC ONE, said: "We aim to capture the essence of the new spirit that is alive on BBC ONE, and reflect it in the new channels new identity. Whatever your age, wherever you live and whoever you are, rhythm and movement are common to everyone. BBC ONE should have that same universal appeal."
Hip Hop - a new BBC ONE identThe new idents will replace the image of the BBC ONE balloon. Lorraine Heggessey said: "I have shared viewers enjoyment of the graceful progress of the balloon over British landmarks for the last five years, but its time to move on and bring a fresh feel to the channel."
The channel will initially launch with eight new idents, and a further series will be produced later this spring. Introduced for the first time, on the bottom-left of the screen, is the new red and white BBC ONE logo.
The idents will launch on-air on the morning of 29 March 2002.
From launch date viewers will be able to see the following executions:
Capoeira - A Brazilian dance, it is a unique movement bringing together beauty, power, mental and physical balance, self-defence, music and art. The camera circles around two Capoeira performers enhancing the sense of rhythm and movement. Dressed in red and white, the performers demonstrate various Capoeira moves on a rooftop against a dramatic London backdrop.
Haka - The Haka, a traditional Maori dance, taking the form of art and movement using hands, feet, legs, body, voice, tongue and eyes. The ident begins focused close up on the face of Maori, Jo Hutley. The camera draws back revealing 14 more rugby players performing the haka and dressed in red and black striped rugby shirts. The ident was filmed on location in Gilfach Goch, Wales.
Festival - Festival begins close-up on two young women. The camera pulls back to reveal the two women dancing and jumping amongst a crowd at a music festival. The ident was filmed at night in Bovingdon Airfield, Hertfordshire.
Salsa - Filmed in Sarratt, Hertfordshire and against a backdrop decorated in red, the camera focuses on a couple dancing salsa. The camera pulls away to reveal a large group of dancing couples enjoying the fluidity of the salsa rhythm and movement.
Ballet - a new BBC ONE ident
Ballet - Filmed at the Minack Theatre in Cornwall, the ident features 10 ballerinas dressed entirely in red. The camera moves acround the Minack stage where the ballerinas perform a graceful dance, revealing the dramatic Cornish coastline.
Hip Hop - The camera starts close in on Ade (Adepitan), our lead dancer, and pulls back to reveal three basketball players dancing in their wheelchairs to a hip-hop theme on a stunning basketball court. The ident was filmed at Shepperton Studios, Middlesex.
Tapdogs - In a giant industrial setting, six dancers tap dance on and around metal ladders. The ident was shot at Littlebrook Power Station near Dartford, Kent.
Acrobats - One acrobat dressed in white, suspended from the ceiling and wrapped in a red sash, tumbles into the camera. The camera pulls back to reveal three acrobats performing on sashes against the spectacular roof of the Royal Horticultural Halls in Victoria.
Jane Scott, Controller of TV Marketing, says: "Idents are a crucially important part of any channels make up, and these films are contemporary and immediate, beautiful and energetic and will hopefully make viewers feel that the channel is much more in tune with their lives.
"Lambie-Nairn have brilliantly captured the essence of BBC ONE, the idents reflect the modernity and progression of the channel, while continuing to demonstrate that the channel is recognisable, familiar and has broad appeal."
The new identities have been created by the award-winning brand identity expert Martin Lambie-Nairn and his team, working closely with Jane Scott and BBC Broadcast. The music composed by Peter Lawler; directed by Andy Margetson; produced by Matthew Kitchin of 2am Films. They will replace the current idents, also designed by Lambie-Nairn, which were introduced five years ago in 1997.
BBC1, has some real problems now, what the point in it nowadays? public service commitments? where is it? kids shows are on two other channels, some of its high class docs are on BBC4, regional programmes are dead bar wales, NI and Scotland. Plant Earth? some cooking shows?
Its complaints of it being a bit to much like ITV is well just, its NOT the first time, back in the early 80s it was dire. Dallas was its highest rated show. It took compete overhaul and Micheal grade to get the ball rolling, and by 86 it was on the up again.
The BBC is suppose to bring the world to your living room, like its makes clear itself:
BBC mission: To enrich people's lives with programmes and services that inform, educate and entertain.
[b]BBC vision: To be the most creative organisation in the world.
Its dam well clear nothing from its idents it doesn't comply with its mission or vision, but in a way it does reflect the current problems. There are some great programmes on the BBC but there some stuff which shouldn't be on the channel.
I like the balloon, because back in 1997 it was up-to date and it told us what the BBC1 was, it reached all parts of the UK rural and urban and it brought the world into your living room no matter what.
Quote:
Lorraine Heggessey, Controller of BBC ONE, said: "We aim to capture the essence of the new spirit that is alive on BBC ONE, and reflect it in the new channels new identity. Whatever your age, wherever you live and whoever you are, rhythm and movement are common to everyone. BBC ONE should have that same universal appeal."
I can now fully understand why she went this way, remember she also brought back Doctor who so shes not all bad. The matter of the fact is unless we know what good BBC1 is, I doubt anyone can move forward and create something to push said brand? There is nothing stopping the globe returning but it would need to be in a way that helps BBC1 and also say were bringing the world to you, were different to ITV because, we like pushing the edges like ch4 but its well polished up market.
Maybe it time for complete overhaul off ALL BBC channels to link them together? Maybe that one way of sorting this out? I see people suggesting stuff but some of other idents from around the world also don't cut the mustered.
The old Press release for 2002: just incase you want to read more of that:
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2002/03_march/26/bbconeident.shtml
Quote:
BBC ONE launches vibrant new look
BBC ONE today (Tuesday 26 March) unveiled a new, energetic and vibrant on-screen look which puts it firmly in step with contemporary life.
Capoeira - one of the new BBC ONE idents
The new channel idents explore the universal theme of rhythm, dance and movement through different activities, moods and world cultures. From the power and grace of a Brazilian dance to the raw energy of a festival, from the high elegance of ballet to the speed and agility of basketball players, the idents bring a new feel to BBC ONE.
Shot on location around the UK, the films capture stunning urban and rural backdrops and subtly use red, the channels vibrant colour identity, to match a new on screen logo. The films will also have a common musical theme, but each individual ident will have its own arrangement of the theme to reflect the specific idents.
Lorraine Heggessey, Controller of BBC ONE, said: "We aim to capture the essence of the new spirit that is alive on BBC ONE, and reflect it in the new channels new identity. Whatever your age, wherever you live and whoever you are, rhythm and movement are common to everyone. BBC ONE should have that same universal appeal."
Hip Hop - a new BBC ONE identThe new idents will replace the image of the BBC ONE balloon. Lorraine Heggessey said: "I have shared viewers enjoyment of the graceful progress of the balloon over British landmarks for the last five years, but its time to move on and bring a fresh feel to the channel."
The channel will initially launch with eight new idents, and a further series will be produced later this spring. Introduced for the first time, on the bottom-left of the screen, is the new red and white BBC ONE logo.
The idents will launch on-air on the morning of 29 March 2002.
From launch date viewers will be able to see the following executions:
Capoeira - A Brazilian dance, it is a unique movement bringing together beauty, power, mental and physical balance, self-defence, music and art. The camera circles around two Capoeira performers enhancing the sense of rhythm and movement. Dressed in red and white, the performers demonstrate various Capoeira moves on a rooftop against a dramatic London backdrop.
Haka - The Haka, a traditional Maori dance, taking the form of art and movement using hands, feet, legs, body, voice, tongue and eyes. The ident begins focused close up on the face of Maori, Jo Hutley. The camera draws back revealing 14 more rugby players performing the haka and dressed in red and black striped rugby shirts. The ident was filmed on location in Gilfach Goch, Wales.
Festival - Festival begins close-up on two young women. The camera pulls back to reveal the two women dancing and jumping amongst a crowd at a music festival. The ident was filmed at night in Bovingdon Airfield, Hertfordshire.
Salsa - Filmed in Sarratt, Hertfordshire and against a backdrop decorated in red, the camera focuses on a couple dancing salsa. The camera pulls away to reveal a large group of dancing couples enjoying the fluidity of the salsa rhythm and movement.
Ballet - a new BBC ONE ident
Ballet - Filmed at the Minack Theatre in Cornwall, the ident features 10 ballerinas dressed entirely in red. The camera moves acround the Minack stage where the ballerinas perform a graceful dance, revealing the dramatic Cornish coastline.
Hip Hop - The camera starts close in on Ade (Adepitan), our lead dancer, and pulls back to reveal three basketball players dancing in their wheelchairs to a hip-hop theme on a stunning basketball court. The ident was filmed at Shepperton Studios, Middlesex.
Tapdogs - In a giant industrial setting, six dancers tap dance on and around metal ladders. The ident was shot at Littlebrook Power Station near Dartford, Kent.
Acrobats - One acrobat dressed in white, suspended from the ceiling and wrapped in a red sash, tumbles into the camera. The camera pulls back to reveal three acrobats performing on sashes against the spectacular roof of the Royal Horticultural Halls in Victoria.
Jane Scott, Controller of TV Marketing, says: "Idents are a crucially important part of any channels make up, and these films are contemporary and immediate, beautiful and energetic and will hopefully make viewers feel that the channel is much more in tune with their lives.
"Lambie-Nairn have brilliantly captured the essence of BBC ONE, the idents reflect the modernity and progression of the channel, while continuing to demonstrate that the channel is recognisable, familiar and has broad appeal."
The new identities have been created by the award-winning brand identity expert Martin Lambie-Nairn and his team, working closely with Jane Scott and BBC Broadcast. The music composed by Peter Lawler; directed by Andy Margetson; produced by Matthew Kitchin of 2am Films. They will replace the current idents, also designed by Lambie-Nairn, which were introduced five years ago in 1997.
Last edited by A former member on 2 January 2017 1:54pm - 3 times in total
