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Andrew13,402 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
A lot of idents over the years have been accused of being just a random bit of footage with a logo slapped on, but usually they have a musical score or a colour scheme, or the logo does something interacting with the footage.

This literally is just a bit of film with a logo slapped on.
Stuart and Brekkie gave kudos
SA10034 posts since 13 Jan 2015
I hope this is just a temp job, BBC One needs a new logo and a complete rethink in how presentation works in a Netflix age. BBC America editing and VO style would work well. Obviously prime the PR department to fend of the DM as will cost over £1million.