A lot of idents over the years have been accused of being just a random bit of footage with a logo slapped on, but usually they have a musical score or a colour scheme, or the logo does something interacting with the footage.
This literally is just a bit of film with a logo slapped on.
I hope this is just a temp job, BBC One needs a new logo and a complete rethink in how presentation works in a Netflix age. BBC America editing and VO style would work well. Obviously prime the PR department to fend of the DM as will cost over £1million.