NJ
Neil Jones
Founding member
According to The Telegraph:
http://www.telegraph.co.uk/business/0/john-lewis-christmas-advert-when-is-the-2016-ad-released-what-wi/ posted:
The precise date [of the 2016 advert] is not yet known, but the retailer has said it will be early November. Earmarking Friday, November 4 might be a good idea. Note it down! In PEN!
In the past few years the retailer has chosen to release the advert via YouTube at 8am on the first Friday of November, and last year [2015] the first televisual airing was during Gogglebox on Channel 4 that evening.
To add to the suspense, last year [2015] store bosses released a 10-second teaser alongside a mystery hashtag which appeared during a Sunday night episode of The X Factor the week before - so keep your eyes peeled and don't go and get a cup of tea in the ad breaks.
In the past few years the retailer has chosen to release the advert via YouTube at 8am on the first Friday of November, and last year [2015] the first televisual airing was during Gogglebox on Channel 4 that evening.
To add to the suspense, last year [2015] store bosses released a 10-second teaser alongside a mystery hashtag which appeared during a Sunday night episode of The X Factor the week before - so keep your eyes peeled and don't go and get a cup of tea in the ad breaks.
LL
London Lite
Founding member
Sky Cinema Christmas launches on Saturday, using the Drama/Romance slot.
JA
At least they're still using the classic song, not the awful "I wanna be a Toys R Us kid" they tried using a few years back.
Toys R Us still not getting the charm their original ad has.
https://www.youtube.com/watch?v=FJZrPNzAY5A
https://www.youtube.com/watch?v=FJZrPNzAY5A
At least they're still using the classic song, not the awful "I wanna be a Toys R Us kid" they tried using a few years back.
AN
At least they're still using the classic song, not the awful "I wanna be a Toys R Us kid" they tried using a few years back.
They are using that on their shorter product based adverts though.
Andrew
Founding member
Toys R Us still not getting the charm their original ad has.
https://www.youtube.com/watch?v=FJZrPNzAY5A
https://www.youtube.com/watch?v=FJZrPNzAY5A
At least they're still using the classic song, not the awful "I wanna be a Toys R Us kid" they tried using a few years back.
They are using that on their shorter product based adverts though.
WH
At least they're still using the classic song, not the awful "I wanna be a Toys R Us kid" they tried using a few years back.
I actually think they've done a pretty good job here. It's a nod to how iconic the ad is, although hearing it without the usual singer/backing track really does draw attention to the fact that it's not even a Christmas song.
There are edits that include products etc, and I think they work better than the full song:
Whataday
Founding member
Toys R Us still not getting the charm their original ad has.
https://www.youtube.com/watch?v=FJZrPNzAY5A
https://www.youtube.com/watch?v=FJZrPNzAY5A
At least they're still using the classic song, not the awful "I wanna be a Toys R Us kid" they tried using a few years back.
I actually think they've done a pretty good job here. It's a nod to how iconic the ad is, although hearing it without the usual singer/backing track really does draw attention to the fact that it's not even a Christmas song.
There are edits that include products etc, and I think they work better than the full song:
LL
You can tell there's effort in the Toys R Us one, but it's a little bit like Coca Cola getting the Royal Philharmonic to cover "Holidays Are Coming". It's good but it's not right.