Children's BBC 1994-1997 idents

The 1994-1997 were one of the best Children's BBC ones they had. They should have kept the look and the full Children's BBC branding for a bit longer after the BBC logo change. The ones that followed were just a bit weird.

The word Children's is and even was back then was seen as old hat.

You'd get away with that if it kept the name CBBC. People of that age don't like being referred to as "children".

Who actually created the idents? was it all in house? The problem was the idents had to go since "Children" was dropped from the presenation.

Seems that way.
http://www2.tv-ark.org.uk/cbbc/cbbc_1994.html

The music was created by David Arnold (not of Bond fame) who also composed the theme to Live & Kicking and The Big Breakfast - all of which have similar elements. The CBBC theme and the BB theme are almost identical in some versions.

There's a reason they didn't attempt to keep the old branding, besides just the whole everything in Gill Sans rule. That logo doesn't really work modified to a shorter name, I just tried: http://www.tvforum.co.uk/thegallery/cbbc-1997-42111/

If memory serves correctly, coming up to the 1997 rebrand they started cropping it to "Chil BBC", placing a DOG in the bottom right corner.

Like a lot of mid-90s branding, that didn't really work or make much sense.

The "Chil BBC" DOG wasn't in the run-up to the 1997 rebrand, it was straight after the 1994 relaunch (when they moved full time to Studio A) and didn't last more than a full months. It was gone around 2 1/2 years before the 1997 rebrand!

And it was three years old at the time, which for kids TV at the time was about their expected life cycle.

And they'd already started calling it CBBC even before 1997. "Children" didn't only seem dated but it felt inappropriate considering its programming aimed at teenagers also. I believe viewers started using CBBC to differentiate between it and CITV, which adopted the initials first.

Before 1997 in the sense that the last set of idents before the 1991 revamp said "CBBC" in the background, and they had a neon sign that said CBBC for a VERY brief time (as in a matter of weeks, which makes you wonder why they even made it) before said revamp.