UTV rebrand

All change coming into work this morning! #UTV pic.twitter.com/ITvpv0Om6o

— Damien Edgar (@damien_edgar7) October 15, 2016

With UTV's new look set to go live tomorrow (17th Oct) the old thread will be closing just before 6am. This thread will then (hopefully) automatically open at 6am, and discussion on UTV's new look can continue here.

For discussion on UTV Live (news rebrand) please use: http://www.tvforum.co.uk/thenewsroom/utv-news-rebrand-42095/

And so it begins - first UTV ident, with a pre-recorded voiceover by Gillian Porter, into GMB, reflecting the new look.

not in HD on Freeview there wasn't.

— Mark Simpson 🏳️‍🌈🇺🇦 (@mark_simpson) October 17, 2016

@tvlive it's I---UTV pic.twitter.com/GnbRIrwtLc

— Skyler M (@mychiller) October 17, 2016

Looks like they're using the gradient logo

At least we know Gillian's still around. I doubt they would use her voice if she wasn't staying with the station.

I assume prime-time announcements will also be pre-recorded.

A lovely change to the tv forum logo too to celebrate the occasion. Very nice.

Despite the UTV DOG, the bumpers during GMB breaks remain ITV-branded.

New UTV Live logo with "part of ITV News" strapline here: http://www.itv.com/utvprogrammes

Autumn Leaves ident...

http://www.theidentgallery.com/misc/misc/UTV-2016-ID-LEAVES-1.mp4

Woke up to Autum Leaves Idents, Could somone tell Virgin Media of the changes as they still have old UTV logo on there programme bar all in all from what I have seen thus far though as a UTV viewer very impressive

That's usually the case until 9.25am as it's the same on STV. Even though we have an STV DOG, we get ITV branded bumpers.

Is the leaves ident part of the ITV network or new for UTV? I've noticed the UTV Twitter account is using the dog in sink graphic for their header.

Not a massive fan of the logo on the fading into screen, would have preferred it to animate the way the ITV logo does.