BL
I never understood the timing of Good Morning Calendar and Good Morning North East. Surely the bulk of the audience would have already been on their way to work at 8:30 -- or at least just about to head out the door. Housewives would still be at home, of course, but why not air a morning show at a time when you would reach the largest possible audience?
It was called 'camping' on the hours in a effort to persuade the powers that be that the hours belonged to ITV and they shouldn't really consider a separate breakfast TV service. ITV didn't want competition for the overall advertising 'cake'. Same with overnight telly, with which the ITV companies had greater success. Cynical really.
YTV and TTT briefly experimented with their own 'breakfast television' service in 1977, with Good Morning Calendar and Good Morning North East being shown at 8.30 - the first ever edition featuring news coverage of the Pan Am/KLM runway collision at Tenerife.
I never understood the timing of Good Morning Calendar and Good Morning North East. Surely the bulk of the audience would have already been on their way to work at 8:30 -- or at least just about to head out the door. Housewives would still be at home, of course, but why not air a morning show at a time when you would reach the largest possible audience?
It was called 'camping' on the hours in a effort to persuade the powers that be that the hours belonged to ITV and they shouldn't really consider a separate breakfast TV service. ITV didn't want competition for the overall advertising 'cake'. Same with overnight telly, with which the ITV companies had greater success. Cynical really.