In one moronic hit they have stupendously demonstrated that:
They don't understand how that story works.
They don't understand how humour works.
They don't understand how marketing and branding works.
They don't understand how television works.
Good day mucking around with licence fee money for their own entertainment and laughing emojis though.
I think people are being slightly unfair here, these channels have tiny market budgets compared to competitors nationally and other local commercial media such as radio. The fact this has got coverage (albeit on industry sites so far) means that someone working at these channels has basically got publicity for nothing with this move which means they're using their heads to overcome the lack of budget.
It may come across as naff but to some extent it's been effective and you could easily see local news publications picking up on it in the coming days. It's also something I could have easily have seen the likes of UKTV or more established commercial radio doing also. To some extent people just like jumping on the slagging off local TV bandwagon.
Anything they can do at little cost that creates publicity is valuable and who ever came up with this idea is an asset because they have the ability to turn something with no relevance to their operation into something that brings awareness of it.
I think people are being slightly unfair here, these channels have tiny market budgets compared to competitors nationally and other local commercial media such as radio. The fact this has got coverage (albeit on industry sites so far) means that someone working at these channels has basically got publicity for nothing with this move which means they're using their heads to overcome the lack of budget.
It may come across as naff but to some extent it's been effective and you could easily see local news publications picking up on it in the coming days. It's also something I could have easily have seen the likes of UKTV or more established commercial radio doing also. To some extent people just like jumping on the slagging off local TV bandwagon.
Anything they can do at little cost that creates publicity is valuable and who ever came up with this idea is an asset because they have the ability to turn something with no relevance to their operation into something that brings awareness of it.
There was at least some logic with the UKTV rebranding with Dave which worked thanks to the programming they acquired, along with their own commissions and the targeting of males which didn't alienate women.
Made TV on the other hand are so desperate that they're jumping on a bandwagon that will date very quickly until the Boaty McBoatface name comes back up again in three years time when the David Attenborough ship is launched.
The company joins That's TV in driving local tv down an already big hole by this tacky branding decision.
You do realise they're not really rebranding the stations? It's 5 minute stunt that has worked to an extent. The logic behind it is irrelevant if it brings the channels publicity and raises awareness.
You do realise they're not really rebranding the stations? It's 5 minute stunt that has worked to an extent. The logic behind it is irrelevant if it brings the channels publicity and raises awareness.
I do, but the fact they went along with it shows how tacky Made TV is.
It's just a bit of fun. I think it says they're a bit more savvy as a broadcaster than the likes of Big Centre who I don't think would dream of doing something like this, and we as a forum know who's local TV output we respect more out of those two broadcasters. If it raises awareness of channel to 200 additional people in their cities considering what it'll have cost them it'll have been worth it, any advertiser who reads the story in the press will just be glad the broadcaster they're going with has profile enough to have the story in the press.
I'm afraid whether you think it's funny or not, Made doing this is a positive move and one that can't have a negative impact, so I solute them.
200 non-industry people is rather optimistic Jon. I admire your pro local tv stance, but yet there's still only four channels which are really providing the goods, Notts TV, Mustard TV and the two STV channels in Glasgow and Edinburgh while Made relies on tacky stunts which are akin to commercial radio of the 90s/00s.
The rest appear to be a drain on resources and I include London Live, which is supposed to be the flagship of the failed Jeremy Hunt project.
You do realise they're not really rebranding the stations? It's 5 minute stunt that has worked to an extent. The logic behind it is irrelevant if it brings the channels publicity and raises awareness.
Indeed, when was the last time you saw anything written about a local TV station that isn't London Live? Even by The (Media) Guardian
Ofcom has approved requests by STV Glasgow and Edinburgh to reduce their hours of first-run local programming (14h per week for Glasgow, previously 21; 9 for Edinburgh, previously 16), and both have had their news and current affairs programming quotas changed to "the service will include news bulletins seven days a week" rather than prescribing amount and durations per day.
