Could they have went from GMB to a programme title slide reading "This Morning" with no music, and then mixed through to the studio?
That would have been optimal, but heaven forfend they don't get a chance to say that Trinny off've Trinny & Susannah is doing a fashion item later, so stay tuned, proles, cuz we promise we won't be doing the geopolitically-important stuff for long!
*head-desk*
EDIT: Actually, while I stand by everything I've written above, I want to clarify it....
What "This Morning" does, and for the audience for which it does it, it arguably does better than any programme of its type ever has.
BUT... get the tone wrong and it risks alienating viewers, because trailing the fluffier stuff because they're afraid their core audience will tune away is actually more insulting (both to that core audience and others) than it is productive. They did that today, and I very much hope they learn from it.
Last edited by Skygeek on 22 March 2016 11:28am - 3 times in total