Considering BT is one of the key sponsors of each of the Home Nations now, which I've been reminded of seeing the warm up of NIR-NED this evening on Sky Sports, A serious BT challenge for these rights really can't be dismissed.
The only thing is the sponsoring of these teams is only beneficial if they’re seen by non BT customers and BT’s relationships with the respective FAs are also almost irreverent.
You say in an earlier post, Sky are out of the cycling game so unlikely to contend for rights. But there is a similar logic to say Sky wanted those rights to remain free to air, whilst they were Team Sky sponsor. Now they’re going after brand exposure to Cycling audiences, they might not be so reluctant to take it behind a paywall. Also I believe the Tour De France rights in the states are held by sister broadcaster NBC so it, it may be something they’ll be looking at.
I think the idea that BT are suddenly going to go aggressively for everything in sight, is unlikely based on all they’ve done so far is consolidate what they’ve been doing for the last few years. Not winning the smaller rights (live Spanish, Italian football and the FA Cup) may have been them holding back for the UEFA club contract. So I think it’s the case they’re broadly happy with their offering and I don’t see anything that suggests there will be many major additions in the near future.
Last edited by Jon on 16 November 2019 9:32pm