BR
Do you really think their channels really gave them much clout when it came to regular carriage negotiations? Living, Challenge, Bravo and Virgin1 vs Sky Sports, Sky One, Sky News and Sky Movies.....?
It's more clout than they'll have next time negotiations come around. Their bargaining position will be zero next time Sky make extortionate demands to carry their channels.
Virgin will have wanted to make sure that they got a decent guarantee about access to channels; otherwise they would've left themselves at quite a disadvantage - having no channels of their own with which to bargain in any future carriage negotiations.
Do you really think their channels really gave them much clout when it came to regular carriage negotiations? Living, Challenge, Bravo and Virgin1 vs Sky Sports, Sky One, Sky News and Sky Movies.....?
It's more clout than they'll have next time negotiations come around. Their bargaining position will be zero next time Sky make extortionate demands to carry their channels.