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p_c_u_k1,758 posts since 27 Mar 2004
Not sure what inspired ITV to go ahead with Santa Flash this year but I'm very pleased they did it. I wouldn't be surprised if they're adopting a softly-softly approach and will slowly remove UTV elements from the station.

However, whatever the thought process, it's good to see ITV once again recognising the importance of the distinctiveness of the nations. Much like STV doesn't really seem to care too much about the former Grampian region but does care about its own country, ITV may have little interest in the English regions but seems to get why Wales and Northern Ireland require different treatment.
1
Si-Co gave kudos
mr_vivian284 posts since 11 Oct 2015
UTV Newsline
Not sure what inspired ITV to go ahead with Santa Flash this year but I'm very pleased they did it. I wouldn't be surprised if they're adopting a softly-softly approach and will slowly remove UTV elements from the station.

However, whatever the thought process, it's good to see ITV once again recognising the importance of the distinctiveness of the nations. Much like STV doesn't really seem to care too much about the former Grampian region but does care about its own country, ITV may have little interest in the English regions but seems to get why Wales and Northern Ireland require different treatment.


Ofcom might warn them if they don't
p_c_u_k1,758 posts since 27 Mar 2004
Ofcom isn't going to warn UTV for not doing Santa Watch, or for abruptly switching the name to ITV. If NI-originated programming fell below the required level then sure.
South Today2,321 posts since 10 Feb 2003
On a different note, I also noticed that UTV Life now has end credits!


I noticed that too! I thought we may have seen a refreshed opening titles after a year. I noticed Terry Brennan (Head of News) was credited as Executive Producer seems rather strange to me.