Not sure what inspired ITV to go ahead with Santa Flash this year but I'm very pleased they did it. I wouldn't be surprised if they're adopting a softly-softly approach and will slowly remove UTV elements from the station.
However, whatever the thought process, it's good to see ITV once again recognising the importance of the distinctiveness of the nations. Much like STV doesn't really seem to care too much about the former Grampian region but does care about its own country, ITV may have little interest in the English regions but seems to get why Wales and Northern Ireland require different treatment.
Ofcom might warn them if they don't