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gottago2,354 posts since 26 Aug 2004
London London
Bizarrely I dreamt that this would happen last night! Anyway...

They've said in the past that their core pay channels are W, Gold and Alibi so we could well see Eden and Good Food join Home on Freeview in the future. All three of them have pretty poor viewing figures so it would make sense to give them more exposure on the platform.
gottago2,354 posts since 26 Aug 2004
London London
I'd hazard a guess that it is taking the majority of Dave Ja Vu's slot while Dave+1 (can't bring myself to write it again) will be reduced to one of those 2 hour overnight channels they use to hog a decent channel number for future use. They've done this with Dave+1 a few times in the past.
2
gottago2,354 posts since 26 Aug 2004
London London
Where are they getting the space from on DTT for these new Freeview channels?

I think putting Home on DTT is a missed opportunity. They should have 'bitten the bullet' and put Watch/W on Freeview.

They've got it from Dave Ja Vu as said above.

W is an important pay channel for them. It's getting subscription income and decent enough audiences to charge more for ad spots. Home has a tiny audience and Sky won't be paying out much in subscriptions because of that. Putting it on Freeview gives them a guaranteed big increase in viewers and therefore ad money. They did the same with Really which was previously a failing subscription channel barely attracting 30k for its top shows, now its most watched show gets at least 300k.
1
BBCME60 posts since 26 Jul 2001
STV Central Reporting Scotland
Where are they getting the space from on DTT for these new Freeview channels?

I think putting Home on DTT is a missed opportunity. They should have 'bitten the bullet' and put Watch/W on Freeview.

They've got it from Dave Ja Vu as said above.

W is an important pay channel for them. It's getting subscription income and decent enough audiences to charge more for ad spots. Home has a tiny audience and Sky won't be paying out much in subscriptions because of that. Putting it on Freeview gives them a guaranteed big increase in viewers and therefore ad money. They did the same with Really which was previously a failing subscription channel barely attracting 30k for its top shows, now its most watched show gets at least 300k.


How much revenue does being behind a pay-wall on Sky or Virgin generate for broadcasters?
Stuart6,451 posts since 13 Oct 2003
Westcountry Spotlight
Where are they getting the space from on DTT for these new Freeview channels?

I think putting Home on DTT is a missed opportunity. They should have 'bitten the bullet' and put Watch/W on Freeview.

They've got it from Dave Ja Vu as said above.

W is an important pay channel for them. It's getting subscription income and decent enough audiences to charge more for ad spots. Home has a tiny audience and Sky won't be paying out much in subscriptions because of that. Putting it on Freeview gives them a guaranteed big increase in viewers and therefore ad money. They did the same with Really which was previously a failing subscription channel barely attracting 30k for its top shows, now its most watched show gets at least 300k.

Apologies if I misunderstood. I don't watch Freeview, but I thought 'Dave Ja Vue' was just a part-time channel, so I didn't see how it could be replaced by 'Home'.

I don't see how Watch/W gets much of an income from subs with such low viewing figures for their high EPG slot.

I don't think filling Freeview with more low-rate channels such as 'Home' are the answer.