I don't know what to think about Alibi. I actually think the best name that channel ever had was UK Arena
It's a totally different channel to Arena, even though it's technically the direct successor that's the only connection.
Home - not a big change either, but crappy wishy washy brand
Not a big change from what? It didn't exist as
UKTV Style - the name isn't a massive departure.
The content is though isn't it? It replaced Style and Gardens
If you put Watch on Freeview I'm sure it'd do better (as all channels generally do!) but unlike Dave and Eden it doesn't compete effectively on the pay platforms.
What are the figures like on pay platforms? I was referring more to it doing well because it's focussed and has a certain feel to it - once you've watched it for a bit you know exactly what you're going to get.
I'm not sure what criteria was used for choosing it for Freeview but UKTV must have had a high opinion of it
This has been suggested loads of times and I still don't get why it would help anything. It doesn't help with the channel's content and what marketing advantage does it give by linking, for example, Dave and Home in the public's mind?
A hallmark of quality - similar to Discovery.
It's still not something that will, by itself at least, drive viewers from one to the other. 'Discovery' works because their channels are all the same genre.
Also trying to associate the quality of one channel onto another works both ways!
Last edited by Inspector Sands on 30 March 2012 10:41pm - 3 times in total