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deejay2,438 posts since 5 Jan 2003
Central (South) Oxford
What would it achieve though? Sky is a multichannel platform and a very commercially oriented one too. If viewers want news, they tune to Sky News (at least that's the channel Sky would want you to). The main reason BBC offers the 90" update at 8pm is to catch viewers who don't consume BBC news content at other times of the day and therefore provide a public service offering. I think 5 was told to provide news updates as part of its license. 4 certainly provides it as a public service. It's not possible to sponsor news (though you can put centre-breaks in it if you want) and it costs a lot of money to make. Sky would therefore need to justify the cost of having news bulletins on Sky One against the lost revenue from ads and/or sponsorship from that slot. And it probably wouldn't get any increase in viewers compared to what would normally be shown in that slot. So, all in all, why would they bother?
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3
JAS842,601 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
I could understand them simulcasting only if Sky News itself isn't available - but Sky News is on every platform. The trouble is, Pick and Sky News are both on the same Freeview mux, so simulcasting on Pick makes no sense. And Sky News is more widely available than Sky 1, since Sky 1 isn't on Freeview, so simulcasting there makes no sense either. I don't know why BBC One still simulcasts the BBC News channel. They shouldn't need to any more since if you have BBC One, you have BBC News.
watchingtv1,960 posts since 6 Mar 2010
Anglia (East) Look East
I could understand them simulcasting only if Sky News itself isn't available - but Sky News is on every platform. The trouble is, Pick and Sky News are both on the same Freeview mux, so simulcasting on Pick makes no sense. And Sky News is more widely available than Sky 1, since Sky 1 isn't on Freeview, so simulcasting there makes no sense either. I don't know why BBC One still simulcasts the BBC News channel. They shouldn't need to any more since if you have BBC One, you have BBC News.

Cost cutting simulcast what you can
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deejay2,438 posts since 5 Jan 2003
Central (South) Oxford
I think simulcasting BBC news on BBC one is (a) easy and (b) enhances the ratings for BBC news, as anyone watching BBC one at that time of night is also watching the news (if you see what I mean). It also improves the BBC share, as anyone watching counts as a percentage share of the total available audience, whereas when they used to close down, the overnight share was always 0%.
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