Isn't it funny how the people who hate S4C are the people who it isn't designed to serve? i.e. monoglot English rugby-hating sheep-eating uncultured heathens from a foreign land?
I am Welsh born and bred. I never miss a Wales international and my apartment overlooks Cardiff Arms Park. I also speak Welsh, and I have to say I don't think S4C is great value as it caters for such a tiny audience.
This suggestion is going to horrify some, but I can't help but feel it would be better to invest the money into English language Wales-related programming and dub them into Welsh. The average cost per viewer hour of Pobol Y Cwm is £2.15, compared to 3.5p for EastEnders. Perhaps the disparity between these figures would be far less if it had an English language screening on BBC One Wales, with a second audio stream containing a Welsh dub.