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"Really" brand refresh

Now launched. (May 2013)

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RO
rob Founding member
http://www.imediamonkey.com/2013/05/10/uktv-announce-really-brand-refresh/

Quote:
UKTV have today unveiled a new look for their lifestyle channel, Really.

The refresh, which UKTV have told imediamonkey® is a “significant change” to the channel’s current identity, consists of 24 “vibrant” idents and four sets of menus.

http://www.tv-live.org.uk/rob/really.jpg

Led by Really’s Marketing Manager, Kelly Denyard, the package was created by Red Bee Media – Denyard’s brief called for an energising, bold and honest look and feel that would bring the channel proposition to life and help shift viewer perceptions.

UKTV’s General Manager for Lifestyle, Clare Laycock, said: “This is a great step change for Really, which has grown by 30% on all platforms since it launched on Freeview in August 2011. The updated brand promise embodies how the programme schedule has evolved over the past year, and reflects Really’s remit to attract more shared viewing.”
Last edited by rob on 15 May 2013 7:47am - 2 times in total
:-(
A former member
I think this is a mark improvement on the current package, Im sure its competing TLC?
JO
Jon
It looks like it could be a be sportswear brand. Also it eliminates the theory that UKTV would have new logos featuring a 3D version of their first letter. Good, I didn't see how it work for all the brands and I doubt they'd want to relaunch Watch again.
KE
kernow
So it looks like they're starting to move away from having cicular logos for all their channels.
WH
Whataday Founding member
it's basically the Living logo.
JA
JAS84
Has just as much in common with the 1989 Sky logo.
:-(
A former member
The channel's new DOG appeared at 4am, whilst the first new look ident was shown at 6am.

First ident:

http://www.theidentgallery.com/misc/misc/really1.jpg

A bumper:

http://www.theidentgallery.com/misc/misc/really3.jpg

Trailer:

http://www.theidentgallery.com/misc/misc/really2.jpg
Last edited by A former member on 15 May 2013 6:50am
RO
rob Founding member
The idents are a bit dull, aren't they?

Anyway, there's idents and video at TV Live
LL
Larry the Loafer
I'm pretty sure they'll get boring over time. By which I mean tomorrow. I wonder what direction the other channels could be going in. It's been over a year since Watch was rebranded. Surely another one is way overdue... Razz
JO
Jonny
Not what I was expecting at all; seems completely devoid of direction. Very poor, even by Red Bee standards.
RO
rob Founding member
I'm pretty sure they'll get boring over time. By which I mean tomorrow.


I'm bored of them now. The same three idents over and over again...

Also, the DOG seems to have transparency issues:

http://www.tv-live.org.uk/rob/really1.jpg
.http://www.tv-live.org.uk/rob/really2.jpg
:-(
A former member
I thought the plan was to have 24 idents. More to come, then, I guess.

http://www.redbeemedia.com/work/really-brand-refresh

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