« Topics
1234...102103104105...164165166
Brekkie26,884 posts since 4 Jan 2003
HTV Wales Wales Today
Disgusting that BBC One are showing the swimmers ident for a serious programme about loan sharks. Surely the Capes ident would have been more appropriate?

Swimming... sharks...


Guess it fits.

*

RadioTimes on a viewer's response to BBC ONE idents.

Based on the question I would say the BBC Wales announcer is using a pseudonym.
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
Wicko1,394 posts since 3 Dec 2003
Meridian (South) South Today
Last year's end board used on the trail for tonight's One Show into News at 6. Even more consistency then!!!


When you look back on BBC presentation, it was only from 1991 - 2001 where consistency in BBC branding has taken place. Even during the Globe era you would have a mixture of branding styles. It was only when Martin Lambie-Nairn took over the branding project in 1991 that across the board branding became the norm.
I am the Optimistic Goldfish.
scottishtv1,507 posts since 6 Nov 2001
STV Central Reporting Scotland
I mentioned the idents to a customer at work and the customer said that they hadn't actually noticed them even though they watched many BBC1 shows. They also said "Well, anything is better than those annoying hippos!"

I'm interested in knowing how BBC One's brand identity come up during a conversation with your customer.
Last edited by scottishtv on 11 January 2017 6:32pm - 2 times in total
3
NYTV, Joe and Whataday gave kudos
Wicko1,394 posts since 3 Dec 2003
Meridian (South) South Today
I mentioned the idents to a customer at work and the customer said that they hadn't actually noticed them even though they watched many BBC1 shows. They also said "Well, anything is better than those annoying hippos!"

I'm interesting in knowing how did BBC One's brand identity come up during a conversation with your customer.


One of my customers is obsessed with EastEnders! I have served them in my shop since 2001. As it's a community shop, I get to speak to lots of regulars and know most of them by name and such like. Some like to talk to me about politics, some just like to chat about anything that is in their head that particular day. But this particular customer chats to me about TV and we discussed Sherlock, Let It Shine and of course, EastEnders. It was during the conversation that I said "What do you think about BBC1's new look then?" I deliberately avoided the word "ident" because people usually say "What's that?". But when I asked they answered "What new look? What do you mean?" Then I explained about the idents and they said "Oh, I see! I didn't notice. But I must admit, they must be better than them hippos as they were getting on my nerves!"
I am the Optimistic Goldfish.
1
scottishtv gave kudos
Whataday7,108 posts since 13 Sep 2001
HTV Wales Wales Today
Disgusting that BBC One are showing the swimmers ident for a serious programme about loan sharks. Surely the Capes ident would have been more appropriate?

Swimming... sharks...


Guess it fits.

*

RadioTimes on a viewer's response to BBC ONE idents.

Based on the question I would say the BBC Wales announcer is using a pseudonym.


Knowing the print deadlines of that issue of the RadioTimes, I'm incredibly suspicious of that letter and response.
Andrew11,668 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
Whether the general public care or not is irrelevant. To follow up on the airline example a few pages back, most people choose Ryanair based solely on price, so why do they bother with a consistent brand image? Why not just stuck the Ryanair logo in the side of the planes in Times New Roman or whatever font the graphic designers have to hand at that moment?

Practically any business of a decent size will have a robust brand guidelines document, so a business as high profile as the BBC should have one that stretches over many hundreds of pages.
2
dbl and VMPhil gave kudos