Lucky escape for Channel 4 because no one watches racing outside the Grand National
thats a lie,
Not really. The figures for most of the non grand national races have been in freefall since C4 became the exclusive rights holder.
Good bit of business for ITV
It is a lie. Even on a basic level, the Derby, Royal Ascot and Cheltenham Festival continue to bring in large numbers of viewers.
The challenge for ITV is to win back the viewers, and why do many punters dislike Ch4 racing coverage.
They haven't always. Ch4 coverage was consistently more appreciated by punters than the BBC coverage. So Ch4 got rid of that production company and replaced them with key figures from the BBC coverage when they won those rights. I suspect the plan was to try and make the coverage more approachable to the average viewer, which alienated the regular viewers, but ignored the fact that the general public are unlikely to be interested in the 3.25 from Chepstow on a rainy February afternoon so won't be tuning in either.
It's spelt AERIAL!