Yes. Sky Bet already advertise on ATR, even with the Sky 40% share holding.
Plus you do know that Sky don't actually own Sky Bet? They have a very minor shareholding, and merely licence the Sky name and logo. There are exclusive deals to use Sky Sports programme 'image rights' (like Soccer Saturday) in place though. It's a venture capital company who hold all the strings and take most of the money.
Frankly it's an ident with a horse on it. Considering how infrequently the main channel shows horse racing I'm surprised they bothered with more than one.
:-(
A former member
Has ITV as part of this deal demanded it get moved to a later time slot? 17.15 is pretty late for the national, are ITV trying to cash in more viewers>
Has ITV as part of this deal demanded it get moved to a later time slot? 17.15 is pretty late for the national, are ITV trying to cash in more viewers>
I'm liking the simplicity of the racing colours break bumpers on ITV. UTV are using short cuts of the racing idents and STV just the standard blue bumper.