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ITV Launch New Promo Styles

Split from ITV Idents (Post Christmas) (February 2017)

This site closed in March 2021 and is now a read-only archive
AE
AlexEdohHD13
I think they should use the old background but keep the new promo style, like this: (Fold recreated by me)*
BE
Bert75
Yes but it boring
JT
JamesTV
I'm quite annoyed that they've changed these, I really like the old style with the folded background. I think this is a step backwards, the plain background looks quite boring.
LL
Larry the Loafer
It'd be nice if the ITV logo stayed on screen throughout the trailer like what the BBC do. I'd try and explain why but I can't. Maybe it's just an element of classic pres I miss a little.

What I really wish they would do, seeing as they've pretty much nailed the transition between two trails, is adapt the transition into the idents. It's a shame to see such fluidity ruined by a jump cut into the ident.
:-(
A former member
Just noticed the ITV logo is back in the titles of Take Away.

http://tig.gy/?m=itvlogo.jpg
VM
VMPhil
Was going to post that - I wonder if they're going to try and make that a thing again. Will have to look out for it on other ITV shows.
PA
PATV Scunthorpe
Was going to post that - I wonder if they're going to try and make that a thing again. Will have to look out for it on other ITV shows.


I think the logo has always stayed on the SNT titles for some reason.
:-(
A former member
Also, the rugby-themed bumpers have been flattened and the ruby-ball shaped dot on the 'i' has gone.
YG
Yandere Gaming
I was going to create a thread on this but discovered this one. I personally don't like this new style but it did need a change since the previous one was used since ITV underwent the rebrand back in 2013
TO
tomo359
Was going to say I think the ITV logo has always been on the SNT titles since the launch of the new look.

Can't decide on this new look for the promos. Haven't seen much actually on TV yet. I did love the previous look as it was so sleek and smooth. This new look doesn't look as professional, it has a more budget feel to it, and not keen on everything being square on the ECPs, I liked the previous slightly curved look. I will give this new look a chance though.

I still like the idents and will happily see them for a few more years yet, just seriously wish they would launch a new look for Christmas. Surely Christmas is the one time of year to experiment a bit with branding.
:-(
A former member
I was going to create a thread on this but discovered this one. I personally don't like this new style but it did need a change since the previous one was used since ITV underwent the rebrand back in 2013

No, it didn't need a change. All the other ITV channels are still using the focussing dot, and now the prime channel is out on its own. We saw what happened to the BBC's presentation when they started ignoring the style guide set by ML-N...
YG
Yandere Gaming
I was going to create a thread on this but discovered this one. I personally don't like this new style but it did need a change since the previous one was used since ITV underwent the rebrand back in 2013

No, it didn't need a change. All the other ITV channels are still using the focussing dot, and now the prime channel is out on its own. We saw what happened to the BBC's presentation when they started ignoring the style guide set by ML-N...


I will admit, it is sad how ITV's sister channels still have the focusing dot and ITV dosen't anymore. I don't know if I'll get used to this new ECP yet but I'm willing to give it a chance

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