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watchingtv1,957 posts since 6 Mar 2010
Anglia (East) Look East
You may as well drop ITV News at Ten and have 90min block.

10pm ITV Nightly
followed by or integrated News Panel programmes such as Australian The Project.
& Introduce a news update during the evening.

EDIT: Bonus ITV can drop it at times across the year for extended programming or shorten when IACGMOOF is on
Last edited by watchingtv on 7 January 2017 8:40pm
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EJNutz494 posts since 14 Sep 2003
Anglia (West) Look East (West sub-opt)
The other reason is there want lots of people going into News at 10.30, but lets be fair here I cant see the people who might watch this chat show waiting to watch the news?

Haven't you considered that maybe people will want to actually watch this chat show?

Yes but will those same people watch News after wards?

Yes I would., If the Nightly Show was good.
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Brekkie26,546 posts since 4 Jan 2003
HTV Wales Wales Today
I've said it before, and I'll say it again, replace both the Evening News and NaT with shorter bulletins and introduce a new "ITV News Tonight" at 8pm.

It's ridiculous that - given ITV News will always play second fiddle to BBC News - it has two flagship news programmes clogging up the schedule, whereas 20 years ago it only had one. Not only that, but they go directly head to head with BBC News programming.

They're hardly clogging up the schedule when we've seen that they don't know what to air without News at Ten in the schedules. The Evening News gets 4m viewers a night, tucked out of the way at 6.30pm, and is often the most watched non-soap programming in the evenings schedule now.


Last time they moved News at Ten to 10.30pm it was the right move as the programme was in a pretty poor state, it was off the back of the News at When era and it seemed the fair compromise. This time not only have we the history of that happening but it's off the back of 15-months of really putting effort into News at Ten, and ITV News in general, and it being in a much better state editorially than it had been since the 90s. Yes, it's not winning the ratings war but the gap has been closing and it just seems very short sighted to risk the small but significant gains it has made over the last year for something which is completely untested. ITV have to live with being second best to BBC1 in the ratings for much of the day, so why not at 10pm too?

It's also not just about the news - I genuinely do think by putting the chat show against the highest rating post-10pm programming they are dooming it to failure and that by positioning it at 10.30/10.40 it would have a much better chance of establishing itself, would capture viewers channel hopping after the BBC News and also could strengthen News at Ten itself if it becomes parts of peoples routine.

If then after a trial period in a post-news slot it's been successful enough to consider moving to 10pm then it might be worth moving it there - but out of the blocks it is such a stupid move and frankly I'd be surprised if it managed more than 2m viewers in the slot.
Last edited by Brekkie on 7 January 2017 9:36pm - 5 times in total
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
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p_c_u_k1,719 posts since 27 Mar 2004
Finding it hard to argue with any of that. If ITV think a nightly chat show is going to be a magic ratings bullet they're going to be in for a shock. Whereas if they introduce something and let it build without the hype, it could develop a following.

I say that, they've spent a lot of time on pilots for this - if they have really good hosts and amazing guests who can set a news agenda very early doors, they could pull it off. But if it's just going to be all the faces you're used to doing the rounds of chat shows from the year dot, the game's up.
Aaron_2015602 posts since 11 Mar 2015
Westcountry Spotlight
Even if the Nightly Show only manages 2m, it'll be an improvement on NAT.

Most people's default news choice at 10pm is BBC News. It's very unfortunate for ITV. They won't win those BBC News at 10 viewers with another news show though, ITV need something else.
gottago2,358 posts since 26 Aug 2004
London London

It's also not just about the news - I genuinely do think by putting the chat show against the highest rating post-10pm programming they are dooming it to failure and that by positioning it at 10.30/10.40 it would have a much better chance of establishing itself, would capture viewers channel hopping after the BBC News and also could strengthen News at Ten itself if it becomes parts of peoples routine.

As I've said before they're not chasing viewers who watch the news, they're trying to attract and retain viewers who are switching over after their 9pm show. If it was scheduled at 10:40 it would be dead in the water before it began as its competition would have a 40 minute head start.
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Brekkie26,546 posts since 4 Jan 2003
HTV Wales Wales Today
Even if the Nightly Show only manages 2m, it'll be an improvement on NAT.

Most people's default news choice at 10pm is BBC News. It's very unfortunate for ITV. They won't win those BBC News at 10 viewers with another news show though, ITV need something else.

If ITV aren't providing the news there do you think they will stick with ITV to watch some random comedian interviewing some random celeb or look for their news elsewhere?


They're giving the BBC viewers on a plate - and if and when News at Ten returns to it's rightful slot they'll have an uphill battle to win them back, meaning all ITV will have achieved is a boost to it's main rival.

As for the non-news viewers not watching ITV currently at 10pm I highly doubt that a debut chat show without a regular host will be sufficient to pull them to the channel at 10pm.
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
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steddenm1,279 posts since 11 Oct 2004
Central (West) Midlands Today
Promo now airing on UTV for new entertainment on ITV which features some bits from "The Nightly Show". No dates yet though, but says to search "remind me" which I've not done yet.
"Stop touching Dot's pussy - you don't know where it's been!" (Honey Mitchell, EastEnders)