All five channels of Hong Kong's dominant TVB network received an on-air identity refresh last Saturday (19 Nov, its anniversary). Gone was the decade-old music and RGB ribbon element in the idents of Jade and Pearl, the Chinese- and English-language general service channels.
TVB Jade — 15-second ident + parental guidance slide:
TVB Pearl — 15-second ident + parental guidance slide:
J2 (youth-oriented multichannel)
J5* (a mix of daytime finance, documentary and other general entertainment, plus Chinese and other imports)
*J5 was rebranded from "HD Jade" earlier in February, moving away from simulcasting any Jade programming. HD Jade was launched when digital TV was rolled out on New Years Eve 2007. The simulcast format was no longer necessary as Jade digital had already moved to HD in 2013; non-primetime simulcast hours on the "HD Jade" multichannel had been gradually cut back, before the J5 format was launched anew. The first J5 ident, lasting only nine months, contained the triangle element also seen in the latest batch of TVB idents.
In other HK-related news, after the 59-year-old ATV network ran out its FTA licence (Post by whoiam989 here: http://tvforum.uk/forums/post1003644#post-1003644
) in April, the new ViuTV channel (owned by telco juggernaut PCCW, as noted in that post) took ATV's place in the digital TV spectrum. ATV's alleged plans of going online were never materialised, given the fact that the company was essentially on the brink of going bust.
Here's the full ViuTV ident:
As reflected by their branding, ViuTV's programming is aimed at a younger market segment.