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Standby381 posts since 11 Jan 2006
Considering this soft launch was all seemingly quite discrete and under wraps - I think we've seen more snippets of info, pre 1st tx, than any launch I can remember.
Telly Media (previously Sky Networks) 845 posts since 27 Apr 2003
London
Considering this soft launch was all seemingly quite discrete and under wraps - I think we've seen more snippets of info, pre 1st tx, than any launch I can remember.



To be honest, I think that's probably what they had in mind as part of the soft launch - releasing snippets of information and images like the publicity shots, studio pictures, interviews with presenters and the unveiling of the logo and graphics trough various online media, social networking platforms and the regional ITV Twitter accounts etc.

It all helps build up publicity and a bit of excitement I guess.
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