square eyes posted:
Ok firstly ONdigital has achieved 1m subscribers faster than any other comparable platform and it's churn rate is lower than all other pay television operators at an equivalent point from launch.
Secondly, you obviously know nothing about ONSport programming and ITV. ITV currently show some live Champions League football on ITV, ONSport have the rest. ITV show one live match a week, but this season, there have been 2 more involving British teams shown ONsport, these will be shown on ITV Sport Channel, not to mention all the other matches not involving British teams. Secondly, ITV's sports portfolio is a growing one, whilst Sky's is diminishing. (loss of Nationwide League next season), they simply don't have the rights to the top class sports that viewers want to see, apart from Live Premiership rights. The Premiership is the only reason that viewers subscribe to Sky Sports not to watch Aerobics, snowboarding or windsurfing. More people watch sport on BBC, ITV or Channel 4. If I was ITV I wouldn't want this sports channel to go on Sky, as it will prove a big attraction for many non-digital subscribers to ITV's service.
Oh no, they lost the nationwide league, what about Rugby, Cricket and athletics, all far more interesting than football.
Sky also offers interactive sports coverage, when did ond do that?
The fact is if YOU knew anything about Sky and the buildup to digital TV then you would know (I do, because I have read the books written about it by the editor of the Guardian Media section) that Sky have put more effort into sport than any other broadcaster in the world, and hence the subscriber numbers reflect that.
OnD's churn rate is higher because people get the service and are not happy with what they see, ond has more than double the churn rate of SkyD, why?
Because people get Sky and find out that it is a better service.
If anyone is offering a static prospect to sport it is ondigital, not developing interactive services, incidentally 2 new interactive services are to be added to Sky Sports this season, Sky's portfolio of sport is not at all dimishing, if anything it is increasing, far more than that of ITV's, if the public wanted all of this 'top class sport' then explain why more people are not going to OnD, and why SkyD is the fastest growing digital satellite system in the world, and why more people cancel their OnD services than they do their Sky ones?
You can't, because your arguement simply doesn't stand up!
Go away, have a think and make up another pile of rubbish that you evidently know nothing about.
The fact is, even though OnD have told us time and time again that they offer more sport, people obviously don't want the sport they offer, if they did, then their subscriber figures would be much higher than they are, and they would not have to cut subscriber estimates, whereas Sky actually beat their estimates!
We shall see, when ITV Digital is in the news for falling subscriber numbers and when they are loosing money, I will be the one having the last laugh, the fact that they have two giants, one of which didn't even want to be in the digital tv industry in the first place (Granada) and another one which has no clue about branding (Carlton) just goes to show what a pathetic little team this is going to be.