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Dave (Formerly UKTV G2)

The thread of witty banter (September 2007)

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LU
lukey37
My dad is called Dave and my sister's boyfriend is.
GM
nodnirG kraM
Your sister's boyfriend is your dad??
ZS
ZiggyShadowDust
That is my immediate reaction after hearing the news but after a couple years it might grow on me. That's if Top Gear has been axed from DAVE's future schedules.
NI
Nini
It's just something new, wouldn't say it could be treated with the same shock that Film4 got thrown at it before seeing what the brand actually looked like but Dave is possibly something that will interest people because it's so different.

Won't go down well with much of the old guard of TV programming though (I'm looking at you Harshy, my lad) but it's better than another UKTV-branded channel and you can't really forget a channel called Dave, whether that works in their favour is to be seen but I'm happy with it.
SO
Simon Owen Founding member
Flippin great idea. I'm going to tell all my friends called Dave about it right now.

Trailer idea - Rodney and Trigger from Only Fools and Horses...
BE
Ben Founding member
Nice one! Finally some originality - especially from the network with a poor reputation for names. Let's just hope they don't ever feel the urge to call it UKTV Dave!
AS
Asa Admin
So the worst channel acronym in history is to be banished! About time. You can just imagine the pitch - "ok, so we've got a great idea for the new channel name - Dave"!

By the looks of things it is going to be as far disassociated with the UKTV brand and branding as possible, much more so than Play UK was.
IT
InventThamesValley
DAVE! What kind of crazy name is that. UKTV G2 is the second most popular UKTV channel, changing it at all will be like tearing the heart of britain out of the UK and stamping on it! I know people complained that it took to long to say 'UKTV G2' when it last relaunched but renaming it to DAVE will make british television a joke. I don't like it, it will never grow on me, do not do it!
RO
rob Founding member
InventThamesValley posted:
changing it at all will be like tearing the heart of britain out of the UK and stamping on it!


Let's not go Nuts... see what I did there?? No?? Oh well...

I think Dave will be a welcome addition to Freeview. It's the perfect replacement for ABC1.
AJ
AJ
Genius. Pure genius.

How refreshing to see a fresh and original marketing idea. It's the first bit of news that has made me laugh out loud for a long time.

Brilliant.
MS
Mr-Stabby
I hope they don't get rid of Top Gear. I mean yes i've watched the episodes they've repeated on there several quadrillion times, but still i want Top Gear on tap damn it!!!
RO
rob Founding member
Media Guardian Article - free registration and all that, blah, blah, blah...

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