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Channel 4 rebrand - September 2015

Split from Channel 4 (September 2015)

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SN
Silver Nemesis
Unless I'm mistaken, the icon for Channel 4 within All 4 - both on the website and in the Now TV app - appears to have been updated. The static version of the 3D '4' has been replaced by a version of the old flat 2D numeral - changes on the way perhaps, or maybe just an update to better distinguish between C4 and All 4 online? Social media is still using the 3D logo.
NR
NthnRw
I noticed the same thing. The static logo is also on the Freeview TV Guide.
GO
gottago




Looks like changes are indeed afoot.
scottishtv, VMPhil and bilky asko gave kudos
IN
Interceptor
Dear Channel 4,
Please can I have dibs on the box before you chuck it in a skip?
PF
PFML84
I was runner up in a competition on Channel 4's website years ago and received my prize with a compliment slip attached that had a 4 logo with paper clips behind it, in the style of their old break bumpers. Looked rather cool. Not sure where it is now though!

Is this a sign that a new look is on the way very soon?
JA
Jake
It doesn't seem to have been mentioned in this thread, but it was announced in the annual report earlier this year, that the Autumn refresh will be led by director Jonathan Glazer.
FA
fanoftv
Unless I'm mistaken, the icon for Channel 4 within All 4 - both on the website and in the Now TV app - appears to have been updated. The static version of the 3D '4' has been replaced by a version of the old flat 2D numeral - changes on the way perhaps, or maybe just an update to better distinguish between C4 and All 4 online? Social media is still using the 3D logo.


So it has. It looks odd after so many years and dare I say a little old fashioned.

If changes are ahead I wonder when we'll see them. A Monday morning like changes years ago or before a big programme where things to launch these days.

It will be nice yet also a little sad to something new come in.
VM
VMPhil




And from Instagram: https://instagram.com/p/8OC6eVIsN6/
CY
cylon6
When does it go live?
AB
ashley b Founding member
This tweet would suggest 9pm:



VM
VMPhil
When does it go live?

It's interesting that the tweet says the new brand is launching today. Most likely they mean it's just being shown to staff for the first time today, but what a nice surprise (and PITA for us) if they launch it on air tonight.

EDIT: Nevermind, just missed ashley's tweet! 9pm it is!
BR
Brekkie
Looks so strange flat now. Hope it isn't as plain as it looks on All4 - was hoping the All4 logo was an indication they might be getting a bit of colour back into the channel.

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