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pad_ehh850 posts since 28 Feb 2013
UTV Newsline
They gave The Simpsons it's own ident (which now seems to have become a break bumper solely for use during the show). I imagine SU2C will have the orange, red and black blocks all night as a break bumper. Maybe they think this is enough given the ident will be used very little over the course of the evening itself as it's all live links into everything?
pad_ehh850 posts since 28 Feb 2013
UTV Newsline
All idents and trailers now seem to have the voice over saying 'Channel 4' when before they would have just usually said '4'. Co-incidence or intentional I wonder...?
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JoshX gave kudos
gottago2,354 posts since 26 Aug 2004
London London
The C4 rebrand is part of the Design of the Year exhibition at the Design Museum and included this costume from that ident. I always thought the idents were interlinked in some way and that we'd be getting new idents at some point to show the next part of the story, but the blurb said they're individual and are supposed to be about the discovery of something totally unique (or words to those effect).

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This one wasn't provided with any context, is it from an ident? Part of me wondered if they were the blocks from that dreadful Guardian story where the Nathan Barley-esc creators walked into the C4 offices, threw the blocks across Jay Hunt's desk and said "there's your ident".

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