I wonder whether UEFA will take into consideration the smaller audience and profile the Champions League has now. BT does a good job of coverage but the big games don't get a fraction of what they got on ITV.
I'd imagine that UEFA would want to have a PSB channel take up some of the matches. The Champions League sadly has had a diminished audience ever since BT took control of the rights. Even worse, they are late in providing information if a match is on the Showcase channel.
That's too true, I have never seen BT promote it. You only tend to find out on websites such as Sport on the Box or A516. Quite often when the actual match is on, you often see people on Facebook saying X vs Y is on channel 59, or words to that affect.
I think UEFA need ITV more than ITV need UEFA.
I can't help but feel that the Champions League will be more viable if BT and ITV make a deal.
This is speculation - but BT apparently are planning to develop a rival to Sky1, highlighted by how a BT Sport executive resigned over this plan. If BT were to regain full control of the Champions League rights - a BT entertainment channel could fit the bill in showcasing this, as well as provide programming exclusive to the service.
With pay TV's limited reach, ideally BT would pull off a Virgin Media and have their channel on Freeview. But it'll be unlikely anyway because of the need to help BT TV combat Sky.
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