You are the Director of BBC Television, Online Content and Snapchat Integration. You want to create an ident set based around the ambiguous theme of "Oneness", translating as "groups of people doing things together".
Well, for a start you need an easy to identify symbol, something that can relay your brand personality, that people can attach emotion to, that... no? I think you're making a mis... really, no? OK then...
want it to naturalistically capture Britain in 2017. You want those images to be the sole focus and as such represent your entire channel brand. On the cheap if possible. Hmm.
Aurora. Broad sweep of generations gather to see the Northern Lights. Unfolding chairs, sitting on their cars, lying out on snazzy picnic blankets, well wrapped up warm, some suddenly point to the sky, camera pans up, spectacular lights show - BBC Oneness.
Stonehenge. People assemble to witness the sun rise at Stonehenge. Embracing the light, the sun gradually rises to reveal the majesty of the sculpture (and the BBC One logo).
Angel of the North. Day trippers abound. Kids imitate the angel, hug the sculpture, artsy kids sketch it, some play football, others fly kites, offer a sacrifice to the angel... you get it.
Otters. Down the river wildlife spotting, different folks from different strokes caring for the surrounding area, binoculars out, childish wonder, oh look - some camera-friendly otters (if 50p spare, CG so they have white gloves and casually wink to camera).
Canary Wharf. Commuters in motion, blurred rush of passing businesspeople walking to their offices. News safe. If shot at the appropriate hours of the day, could include variants that pan up to the clocks that featured in the 2003 News 24 countdown. Change location for national and regional variants.
Sound: BBC Orchestra utilised, understated, atmospheric, consistent signature hook.
Cinematography: in the style of the Christmas Day idents.
Theme: realistically disparate people of 2017 being brought together through a common purpose/event, seen through the lens of BBC One.