What's great to see here is the tremendous reverence the designer has paid to the aesthetics and vision of the 90's 2s. It's a fantastic modern representation of the symbol, a far better embodiment of the channel's character and personality than anything seen over the last 10 years.
They would be absolutely crackers not to treat this as a pilot run for a new ident set, fully realised into a complete, all round package. It is precisely the kind of ballsy, energetic rocket of creativity needed to reinvigorate the channel brand, which has a lot of mileage left in the "big 2" concept as this reel superbly demonstrates.
This. I don't see anything 'witty' about Window in the World or the ghastly pres package introduced in 2009. This set here? Yes it does.
It embodies a modern BBC Two at its finest and is closely near to the 90s idents.
'What is the only planet capable of sustaining life?'
cylon6 and tmorgan96 gave kudos