I hate to say it, but I think iPlayer is a stronger brand with BBC Three's target audience.
Consider that BBC Three's soon to be audience are CBBC viewers who are already using iPlayer to watch their favourite kids shows, it's the natural progression to promote iPlayer over a linear brand.
Fair point, but then it comes back to the argument about whether iPlayer can serve the target demographic of BBC3 in areas where broadband/mobile internet coverage is crap and will be for a long while yet.
I'm also still baffled by the decision to shove the coverage on to BBC4, leaving repeats of Don't Tell The Bride etc in its place on BBC3.
As an aside - the posting experience on TVF on a mobile phone is awful.
How crap a connection would it have to be? Just how many people are subject to a connection that awful?
I have a connection which maxes out at ~4.5Mbps (sometimes you see 5Mbps overnight), which regularly slows down to 1-2Mbps at peak times; iPlayer is (pretty much) always stable in SD.
This is a city centre exchange which I'm on the outer reaches of (no FTTC yet). Lots of my family live in little villages in Norfolk and they have much better connections. How many people still have sub-1Mbps connections?