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BBC Studios

New logo (January 2017)

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JA
Jake
*

Previous BBC Studios thread was archived, but I noticed this logo on the announcement for Good Omens, an Amazon/BBC Studios co-production. Presumably ahead of further commercial work.
CO
Colorband
Yeah, no, that "Studios" wordmark isn't doing anything for me. I like the S, but it all goes downhill from there.
SP
Spencer
Some really sloppy kerning there - look at the gaps between the d and the i, and the o and the s.
LO
lobster
Looks a bit.......... itv.....
TO
tomo359
Looks a bit.......... itv.....


Err... does it really?
DE
deejay
Have to say, I thought 'itv' too when I first saw it. Must be something to do with the 'i'. Strange font. Seems to be the abandonment of another one of the golden rules of branding as laid down by Lambie-Nairm with the introduction of the BBC Blocks in 1997 (which specified that Gill Sans was used for all corporate division names).
JO
Jonny
Seems to be the abandonment of another one of the golden rules of branding as laid down by Lambie-Nairm with the introduction of the BBC Blocks in 1997 (which specified that Gill Sans was used for all corporate division names).

Oh we've completely arrived full circle now, where "if it's got a name, it's got a [uniquely designed] logo".


I'm strongly of the opinion that these things go in cycles. The above is unfortunately hideous.
BA
Bail Moderator
They have have lost Gill but I suspect we'll be seeing some more serif fonts in the future.
RE
Rex
Looks very ITV circa 1998 to me - but it just doesn't look great. I think this is only signifying that there will be more inconsistency with BBC branding in the future.
NE
Neil__
Oh dear That's just nasty.
FG
FraserGJ
Not sure about it but I'll reserve full judgement until I've seen it in use.

Maybe if the BBC logo was included within black box (white logo on black) it would be better?
JO
Joe
I think the typography is poor, and the whole logo seems completely random in the context of the wider organisation. On the other hand, it's also completely consistent with how random the rest of the organisation's logos are. Maybe it will make sense with future rebranding...

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