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BBC Radio

(July 2007)

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SA
saturdaymorning
The Five Live one is good.The Radio 3 one is horrible.
About the R1 one,it's not that different.
WI
william Founding member
NickyS posted:
I assume all the logos are now plain and clear so they can be easily used across all media - you can see those working on mobile phones etc - bold and clear, rather than some of the old ones.


Nicky, I note your use of the word 'assume'.

Is there anything within the BBC to suggest that these are in any way "official" - I find it a bit difficult to believe they're all being rebranded like this (especially if you think of the brand recognition of the current lot, and the way some of them are used on TV - ie the Five Live animation.)
WI
william Founding member
Robert Williams posted:
plucky duck92 posted:
Are 6 Music and BBC7 also getting a revamp? (hopefully BBC7 won't be binning their clever logo as well)

The digital-only stations were renamed on DAB recently - 'BBC 6 Music' to 'BBC Radio 6 Music', '1Xtra - BBC' to 'BBC Radio 1Xtra' and 'BBC 7' to 'BBC Radio 7' - so perhaps this is all linked in together?


My understanding is that was simply to ensure they were grouped together in the correct order in various alphabetically sorted EPGs.
IS
Inspector Sands
saturdaymorning posted:
The Five Live one is good.The Radio 3 one is horrible.
About the R1 one,it's not that different.


The Radio 3 one is nice, quite clever (that's a bass cleff making up the top of the 3 of course). Radio 4's is ok, they seem to have returned back to the speech mark idea of a few years back.

Not so keen on 2 and 5, they look a bit, well, too simple.
IS
Inspector Sands
william posted:

My understanding is that was simply to ensure they were grouped together in the correct order in various alphabetically sorted EPGs.


Yep, before they were in the wrong order - and Radio 1 was under 'R' rather than before Radio 2
MD
Mr D'Arcy
saturdaymorning posted:
5 is good.3 is bad.

That is all.


You do know that the three is in the style of a musical note, which of course fits with the stations output

That is all.
PC
Paul Clark
plucky duck92 posted:
I do admit that the tweaking does seem rather pointless. All the others look dreadful and very Microsoft Paintish. . .And I'm so disappointed they're getting rid of Radio 2's lovely neon 2s.

Agreed on that 100%. These aren't an absolute disaster, but still an unnecessary rebrand, I feel.

So they're all placed within solid colour circles to give them consistency, i gather that much - but when it comes to the numeral design, where has the individuality and imagination gone?

Radio 2's (aforementioned) Neon 2, Radio 4's angled shadowcast 4, and the experssive, arty Radio '3' all dumped -- in favour of this generally quite straightforward and alike set by comparison. The unique character of each has been diminished.

Any overall stylistic difference between them has been placed into the 'background' design (in this case what you see toward the bottom of each image) which I initially ignored anyway, due to being naturally drawn to the numeral - and that's the first sign that they've got it somewhat wrong there.

I'd argue it should be the entire background that is generally kept simple, and the logo - the point of focus - being the distinctive trait that characterizes (as it has been until now) - not the other way round. I suspect Radio 2's logo will suffer the most from the change.

Odd how, while BBC Television ID designs are - if recent BBC One is anything to go by - seemingly turning away from tradition due to over-creative, rather unfitting new concepts, BBC Radio logos now seem to be going in the opposite direction of, while still suitable and on-message, becoming more over-simplified and less distinctive.
JR
jrothwell97
Oh no. BRING BACK THE NEON 2! THE 3D RADIO 4 LOGO! NONE OF THIS PAINT RUBBISH!
ST
steveboswell
Surely the whole point of these new logos is to make the radio station logos all look uniform - if they're all the same "shape", they're much easier to integrate into websites, interactive TV, listings guides, etc...

So why put the "live" of Five Live outside the circle? Why use a "5" not a "Five"?

Radio 3 looks the best, Radio 4 is quite clever (similar to the old "lightbulbs/quote marks" design, but Radios 2 and 5 really could be better.

Bozz
GA
gav_tom
http://www.rp-networkservices.com/tvforum/uploads/radio_copy1.jpg
the bbc radio logos all have a similar look to them as it is with most of them having the BBC RADIO part on the left and then the bit unique to each station giving them a bit of character http://www.rp-networkservices.com/tvforum/uploads/cam_folk_f_715x125.jpg
and the radio 2 logo even looks good in plain white.
JR
jrothwell97
Is it just me or does Radio 2's new 2 look like BBC2's big 2 except with the hook extended? Weird...

It's still rubbish, though.
OV
Orry Verducci
The only new logo I like is Radio 3, the current ones are much better for the other stations IMO.

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