The thing about the concept of choice is that a lot of people who use the word religiously only mean their idea of choice, which is (for political reasons) Anglosphere content only. There are on other forums people who would accuse anyone else of Stalinism if he or she suggested that there might be too many channels consisting largely of American films, but who themselves suddenly turn into hardcore Reithians if it is suggested that there might be any channels at all consisting largely of mainland European football.
I think a lot of people who basically support the idea of a broad and pluralist media (as I do) don't use the word "choice" for that reason. A lot of the time, what is defined as such is actually remarkably narrow in its view of the world, and not what a broad and pluralist media ought to be - sometimes, it is narrower than what was allowed within paternalism. Those who talk about the rights of global corporations to promote their product without paternalistic barriers get very nervous, and often suggest arbitrary and unworkable changes of rules, when it is pointed out to them that the very system they admire also allows Channel AKA. We have a Prime Minister who is precisely of this ilk - "choice" remains a mantra to him, as it was in his student days, but breadth and pluralism are swear words, and he thinks he can wriggle out of where that very choice leads.
I support breadth and range and pluralism, and suspect that the demand for these things which has its roots in the New Left and '68 would have done for the old order in its own different (and preferable) way even without Thatcher & Murdoch, but I don't support the misleading Murdochian concept of "choice". The Sky
EPG could easily contain more breadth and range and pluralism than it does, and if it did, I would cheer it to the echo far more than I would support any restoration of monopoly or duopoly. But breadth/range/pluralism and "choice" are two wholly different things which should not be confused. The most fervent political supporters of "freedom from" (freedom from the absolute primacy of Beethoven over Coldplay, or from the dominance of the likes of Peter Hill-Wood in football boardrooms) are, in most cases, the most fervent opponents of "freedom to" (freedom to watch grime videos or Swiss football). Multichannel, from the start, has been where it has all come together, and has been a long pitched battle between the two. Sky itself has never supported "freedom to", but other broadcasters who have used the Sky platform have.
In short, my ideal broadcasting model (accepting that in the long term neither technology nor public attitudes and ideas would have allowed the BBC/IBA model to persist indefinitely) would have been "alter-deregulation".
Last edited by Araminta Kane on 9 December 2015 7:45pm - 3 times in total