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Skygeek655 posts since 5 Feb 2014
London London
I can report that the advert-free format for "Sky News at Ten" will remain in place beyond the initial eight-week window - a real vote-of-confidence for the programme from a commercial point-of-view.

Well not really if it's commercial free. Wink

Respectfully, that misses the point. The fact that Sky Corporate is willing to forfeit half-an-hour's worth of advertising a day shows they're willing to shoulder an upfront financial loss in order to get more eyeballs not just on what's being marketed as a flagship evening bulletin, but on the advertising and content the other 23.5 hours a day - plus it gives the programme team more real estate in structure and storytelling terms.
Last edited by Skygeek on 17 March 2017 10:29pm
I sometimes speak ABOUT my employer, although not FOR them.
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AJ, London Lite and freddied056 gave kudos
Skygeek655 posts since 5 Feb 2014
London London
Now is Sky really forefeiting a half hours worth of ad inventory or is it just placed somewhere else?

Yep - no additional breaks elsewhere.

Any chance the advertisements adjacent to the program had their rates increased?

Doubtful. Why alienate advertisers by charging more for - metaphorically speaking - a narrower strip of land?
I sometimes speak ABOUT my employer, although not FOR them.
Rkolsen1,136 posts since 20 Jan 2014
BBC World
Yep - no additional breaks elsewhere.

Any chance the advertisements adjacent to the program had their rates increased?

Doubtful. Why alienate advertisers by charging more for - metaphorically speaking - a narrower strip of land?

I was thinking that because there's a demand for less product. Additionally the ads may be seen by more people because of the success of the newscast.