The Newsroom

Sky News enters the Second Life Virtual World

(January 2008)

This site closed in March 2021 and is now a read-only archive
TR
Trilight
Just found this. Sorry if it has already been posted.

Sky News enters the Second Life Virtual World
AG
AxG
June 1st, 2007 (bit late), besides I have a Second Life account and Sky News has there studios on it, which can be browsed, it's quite good. And on some occasions there is a celebrity interview there, James May was there once.
TI
timgraham
We did it first!
http://www.abc.net.au/services/secondlife/
MI
mizzb
London UK posted:
June 1st, 2007 (bit late), besides I have a Second Life account and Sky News has there studios on it, which can be browsed, it's quite good. And on some occasions there is a celebrity interview there, James May was there once.


Fives / sky reporter Jason Farrell made a lasting impression when he went into second life in search of people with dubious sexual tastes last year. I think his investigation played a part in sky's taking a venture into this virtual world.
MW
Mike W
timgraham posted:

BBC EMT did it first!
JO
Joe
Any screen captures of it?
PE
Pete Founding member
dare i ask what the point of doing this is?
JO
Joe
Hymagumba posted:
dare i ask what the point of doing this is?


Just what I was wondering.
JR
jrothwell97
Hymagumba posted:
dare i ask what the point of doing this is?


I don't have a clue either.

Could it be that Sky are starting a newsgathering operation on Second Life? If so, why? The idea that journalists are getting paid to play a computer game makes me livid, when there's far more important places Sky could be deploying their journalists to.
SN
SN2005
They do it because it serves as a great behind-the-scenes tool for people getting to know how a news environment works. When you go to the virtual news centre you're also able to take away a mini tv so you can keep up to date with the latest sky news headlines.

Sky News were the first to do a live virtual/real simulcast at the Haye Festival last year.


More dubiously I believe reuters were the first to set up a virtual bureau in second life. Quite what for I don't know.
JR
jrothwell97
SN2005 posted:
When you go to the virtual news centre you're also able to take away a mini tv so you can keep up to date with the latest sky news headlines.


What a stupid, sad idea. They seem to be forgetting that anyone who can use Second Life can probably also point their web browser at skynews.com. Or worse (in Rupert Murdoch's view), news.bbc.co.uk.
SN
SN2005
jrothwell97 posted:
What a stupid, sad idea. They seem to be forgetting that anyone who can use Second Life can probably also point their web browser at skynews.com. Or worse (in Rupert Murdoch's view), news.bbc.co.uk.


But it's a virtual mini tv. A virtual tv that's virtually mini.

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