AE
Well, uhhhh..... because it wouldn't get as many viewers at 10:40 as it would at 10:00.
In practice I'm not sure that'll turn out to be the case, but guess we'll find out to an extent in January.
Will the chat-show experiment even last 8 weeks?
After all, this time last year, ITV had News at Ten at 11:00 on some Wednesdays to make way for Champions' League highlights. That hasn't happened this year. We'll see if ITV does another U-turn.
If The chat show gets pulled after 8 days, hopefully ITV will learn the lesson.
Well, uhhhh..... because it wouldn't get as many viewers at 10:40 as it would at 10:00.
In practice I'm not sure that'll turn out to be the case, but guess we'll find out to an extent in January.
Will the chat-show experiment even last 8 weeks?
After all, this time last year, ITV had News at Ten at 11:00 on some Wednesdays to make way for Champions' League highlights. That hasn't happened this year. We'll see if ITV does another U-turn.
If The chat show gets pulled after 8 days, hopefully ITV will learn the lesson.