If the rebrand is anywhere near Nicky's mock, I'll be happy. It's one of my favourite mocks on TVF ever and would tie in with the ITV News brand so well whilst giving News At Ten its own distinctive style.
There's an article in this week's Radio Times about the competition at ten between BBC and ITV which says there's a "new on-air look due in spring". If anyone's interested in reading the full article, there's a 30 day free trial in the digital edition app (iTunes/iOS).
If the rebrand is anywhere near Nicky's mock, I'll be happy. It's one of my favourite mocks on TVF ever and would tie in with the ITV News brand so well whilst giving News At Ten its own distinctive style.
I heard that they're taking inspiration from the latest, and therefore best, TV rebrand.
Pick your explanations, lofty or low, but the consensus is that ITV News at Ten’s “soft” relaunch has gone rather well. This month the reset hardens with the arrival on Monday of a star signing, the BBC’s former economics editor Robert Peston, who assumes Bradby’s old role of political editor. The week after, a new title sequence and set are revealed. After years of tacit surrender before the BBC’s big guns, Bradby’s bosses have declared war at ten.