Feeling a bit nostalgic and found itsrobert's fantastic ITN Classic Years topic
, full of great posts and links but long since archived. Anyway I was doing a bit of geeky YouTubing on the classic 1995 look - perhaps my favourite era of news branding on ITV - and found a couple of nice clips I hadn't seen before (some of which were uploaded years ago, so clearly I haven't been looking hard enough!)
Here are the titles, headlines and opening story from a 1995 Lunchtime News:
Notice the post-headlines sting with the Big Ben face. Does anyone know when this was dropped, as I don't remember seeing this on TV at all. It must have been replaced very early on with the more familiar short stab - see below (4m11s):
itsrobert posted in the old thread that the 1995 look launched in stages - first the change of logo and colour in early March, then the new titles, music and set in early June. (I think the new set was in the same place as the old one but obviously separate from the activity of the newsroom.) For some reason, the Weekend News continued to use the old look for some weeks afterwards (2m43s):
I wonder if there was any particular reason for the 1995 look to be implemented so slowly. Shaky confidence from some executives in the new look? Resistance among some of the newsroom staff to drop the rather jaunty weekend news music?! One of the comments in the old thread also stated that the Lunchtime News was first to launch with the new set, music and Big Ben titles, with the Early Evening News following some weeks later. Very strange if true! I'm presuming the Early Evening and Weekend bulletins used a CSO backdrop of the old newsroom shot - the new set would have already been constructed for the LN. News at Ten continued to use its own separate branding introduced in 1992, but I suppose it would have been interesting to see it brought in line with the 1995 look. I wonder if this had originally been planned by Lambie-Nairn but thrown out by ITN. NAT had already been tweaked several times by then so I can imagine them wanting to leave it alone. I think you can count on one hand the amount of times Trevor McDonald was seen presenting from the blue newsroom studio instead of the NAT set.
Away from the 1995 look, this complete Lunchtime News from 1994. Looks decidedly old-fashioned and rather 1980s compared to the newsroom look used by the other bulletins at the time:
Just some geeky nostalgia.