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Rkolsen1,130 posts since 20 Jan 2014
BBC World
So KXAS / NBC 5 in Dallas - Fort Worth launched a kitschy promo for their Texas Storm Fleet . The fleet consists of Storm Ranger (the mobile x-band radar), Texas Thunder Truck (a storm chasing F-250), Weather 1 (a Hummer), Weather 2 (a standard ENG Van) and Texas Sky Ranger (an R44 Helicopter). The promo is light hearted and based on a trucker movie called Convoy .

Here's a link to the over the top promo.

And the behind the scenes photos from the shooting of the promo.

Mouseboy331,730 posts since 10 Feb 2014
Thats horrible. Thankfully these 1min long promo hardly if ever actually make it air. Typically most stations will only use these as 5 to 10 second bumpers. This one is pretty bad though. Geez. The Dallas/Fort Worth Metroplex isnt any stranger to tornadoes, downtown Fort Worth was hit in 2000...and i dont have a problem with them touting their capabilities....but come on.
Fort Worth 2000

Dallas 2010

Fairly insignificant tornado associated with the same storm as storm above, but fascinating nonetheless.
I said what I said!
Rkolsen1,130 posts since 20 Jan 2014
BBC World
I'm sure the minute long one has already aired a few times during local newscasts. They probably have a 30" cut of it as well.

This was likely designed for Facebook and for their webstream in lieu of commercials.

I'd also imagine that it could have aired in primetime as well instead of network promotions. The networks have promoswaps with stations where instead of airing a spot for an upcoming show during primetime the station can air a spot of their own in exchange network promotions would air during local programming.

Edit : They also likely spent way too much money producing this ad for it to only air a few times. If I had to guess this would have been a multi day shoot given all the different locations. The chase helicopter alone probably cost a few thousand dollars a day plus how ever much the camera car cost.

Reportedly in the late 90s early 2000s WCBS spent about a $1 million for a boxing themed weather promo that had a large cast of extras.

I wonder if they made a Telemundo version of this.
Last edited by Rkolsen on 10 March 2017 3:57am
London Lite6,914 posts since 4 Jan 2003
London London
21 year old Melanie Segard became the first presenter in France with Downs Syndrome to co-present a weather bulletin on France 2 on Tuesday evening after an online petition gained 200,000 signatures in France. France 2 and BFMTV offered her the opportunity to work on one of their bulletins. She went with France 2 who gave her four days of training.