It was only moved forward from 10.30 so that ITV could cram more adverts into primetime and not have to commission shows for 10pm.
Well, indeed, and we've not heard from ITV in all this because I'm pretty sure they actually want to be opposite the BBC News and as mentioned actually moved the news back to 10pm to go up against it. If the Beeb moved the news to another slot, all that would happen would be that BBC1 would show other programmes at 10pm that would thrash ITV, and then thrash ITV when they were showing the news as well.
And also, of course, at lunchtime and teatime the BBC and ITV News are at different times and the Beeb wins there as well. If people wanted to watch the ITV News, they would watch that. They certainly used to, it used to thrash BBC News day in day out. They did it on a lower budget than the Beeb as well so it's hardly as if the Beeb are winning purely because they're throwing cash around.