MTV 2016 Brand Refresh
The main ideas for this were based off of videos showcasing the previous two refresh's
The Previous Rebrands/Refresh's
So, I started off with a screen grab off of one of the videos above (then added my idea to the bottom after creation)
I then started to explore typefaces, all of the typefaces on the image I tried to use as a main typeface, but I found that FF Din was the best and I wanted to ignore using Futura as the main typeface as it is currently being used.
I basically took the logos from a couple of posts back and adapted them with FF Din.
I then started to see how the channel was going to look on screen, taking inspiration from the videos at the top of this post, I created a template from which the text and boxes would be placed. The layout and look is more influenced by the 2011 Brand Refresh but retains some features of the 2013 Brand Refresh
Then the lines can be taken away
Examples of Channel Layout
Here are the animations of the programme text and the song text (one with and one without the countdown number)
EDIT: Just noticed that some of the bars can be seen underneath, these have only appeared after the export from PowerPoint and didn't show up in either edit mode or slide show mode
EDIT 2: Fixed on next page
This isn't the full project, but it's the main aspects of the project.
Hopefully you can suggest the ways in which the mock is good and how I could improve.
Last edited by PATV Scunthorpe on 20 February 2016 1:01pm - 2 times in total
"Heart break is the national anthem, we sing it proudly, we are too busy dancing, to get knocked off our feet, baby, we're the New Romantics, the best people in life are free"