Thanks for the comments so far.
I would recommend you take another look at these with these points in mind...
- Using white as the base colour to the graphics would perhaps make it harder to stand out from BBC News;
I'll tweak them to make the red and blue more obvious - the feeling of white may be down to the transparent backgrounds I left in with the first two images. (I've now changed it)
- The Sky corporate font seems a bit too informal for a News channel, perhaps use the custom font Sky News currently use?;
As far as I know, that is the Sky News font. I think the bold version of the font is the one that's similar to the corporate font, which I think is rarely used currently.
- I think these mocks, and the actual channel, can have too much text on screen, and lines with too many words to be comfortable to read. Consider what text needs to be shown at any one time, and ensure that the text is comfortable to read from large screens to the mobile phones and tablets;
Personally, I dislike the sidebar as a concept. The problem with it is that it becomes pretty useless once you bring the text size up to a readable size. The font size in the mock is larger than in the original HD graphics, incidentally.
- The logo does not feel strong enough and perhaps should be tweaked slightly;
Trying to align a lowercase logo with ascenders and descenders with uppercase text without at least some sense of imbalance is hard, especially considering the weight differences. Personally, I think the emphasis needs to lean towards "Sky" instead of "News" or "HD" - I'll see what I can do to make it stand out a bit more.
Last edited by bilky asko on 22 November 2013 2:58pm