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Update: Sick and tired of BBC's Branding - V6 WIP

Video added to Page 2 - V6 designs start on Page 8 (August 2013)

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VM
VMPhil
As I said, I have been thinking about where I take it, and one initial idea I wanted to get some feedback on is here.

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BBC 1
BBC 2
BBC Arts (formerly BBC Four)
CBBC
BBC iPlayer



I actually really, really like this idea. It reminds me of the 1991 branding with the numeral and logo stacked. I'd love to see if you could incorporate that era of branding, like the slide designs for example, into a modern design.

ASO posted:
I really like them - but I think CBBC lacks character and fun-ness for a kids channel. Perhaps you could do something a bit like CITV's new logo?



I don't see why a logo needs to have character in order to reflect the character of the channel. CBBC had a simple logo from 1997-2001, along with all other BBC brands. It was the idents and the other graphics that reflected the brand without every brand having to have its own, specially over-designed logo (in fact, that was the ethos of Lambie-Nairn's 1997 rebrand).
AS
ASO
I don't see why a logo needs to have character in order to reflect the character of the channel. CBBC had a simple logo from 1997-2001, along with all other BBC brands. It was the idents and the other graphics that reflected the brand without every brand having to have its own, specially over-designed logo (in fact, that was the ethos of Lambie-Nairn's 1997 rebrand).

Point taken - Lambie Nairn's design ethos for the 1997 rebrand was excellent and Martin is doing an excellent job of continuing this. I would however make the green a but less earthy and a bit more bright.

Don't get me wrong - the update is looking superb and it is definitely an improvement of the BBC's current branding. I look forward to seeing what you do with other brands with longer names such as News.
TH
thisiscnn
Everything looks great, I just wonder what "CBeebies" will look like, but, if more cuts are ahead, I'm sure the childrens channels will get merged.
AG
AxG
Sorry to say this; but, ITV inspired?
MD
mdtauk
AxG posted:
Sorry to say this; but, ITV inspired?

Partly... Also inspired by the 1991 BBC 1 and BBC 2 logos, and a bit of BBCi with the extra box.

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AG
AxG
I quite like the shadow affect, reminds me of this.
http://img3.wikia.nocookie.net/__cb20120412220203/logopedia/images/a/a2/Radio_SRF_2_Kultur.svg
MD
mdtauk

Oh I haven't seen that before. The fake diagonal shadow without depth is popular at the moment, which is why I tried it out.
http://ichef.bbci.co.uk/sportui/images/ic/cps/480/media/images/75370000/png/_75370395_tatwc.png
http://st.depositphotos.com/1013213/2954/v/950/depositphotos_29548817-Long-Shadow-Icon-Set-Trendy-Design-.jpg
AS
ASO
That is really nice - exactly the sort of direction I was hoping for it to go in! I know it is inspired by old ITV but who cares? I will be honest - I do not think it matters.

It says BBC so well - it has formality and authority - and it keeps the branding consistent.
MD
mdtauk
ASO posted:
That is really nice - exactly the sort of direction I was hoping for it to go in! I know it is inspired by old ITV but who cares? I will be honest - I do not think it matters.

It says BBC so well - it has formality and authority - and it keeps the branding consistent.


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I don't like how the BBC part of the logo feels very disconnected from the other parts of the logo. It works ok I guess for the Numeral logos as the box is the same width, which connects the two parts.

I need to rethink things...
BR
Brekkie
Obviously BBC branding is perfect and nobody should have the nerve to even say they think otherwise, never mind share other ideas... but that aside really glad you've picked this up and they look promising. Not sure about the shadow versions and as you say the logo feels somewhat disconnected in the later versions, but looking forward to how they develop.
MD
mdtauk
Obviously BBC branding is perfect and nobody should have the nerve to even say they think otherwise, never mind share other ideas... but that aside really glad you've picked this up and they look promising. Not sure about the shadow versions and as you say the logo feels somewhat disconnected in the later versions, but looking forward to how they develop.


I am of course open to ideas and suggestions.

57 days later

PF
PFML84
Some of the stuff in this mock is outstanding IMO, I'm surprised it hasn't been talked about since the start of July. I think some of this would look great on screen and a welcome change to the current BBC look. Heck, it could be modified and applied to other channels too, particularly Channel 5 who are I'm imagining going to rebrand now Viacom own them and 5 USA and 5* are due revamping too.

I would love to see what mdtauk could do with a rebranding of the Channel 5 network. This BBC work has really impressed me.

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