Even worse than the other two ITV News mocks in this forum
, if I'm being brutally honest. (Interesting how both you and JamesCraker worked on your mocks last week but didn't get round to posting them until after pad did his.) Anyway. Some feedback for you: the tiny squares make your title caps look almost pixelated - the squares should be larger; the "Midday News" title just doesn't sound right at all (I'd keep "Lunchtime News" if I were you); the website plug strap is bigger than the aston you've designed for the reporters, which seems rather odd; and the endcap should state the name of production company, i.e. 'ITV News' or 'ITN', not the title of the bulletin. And you've misspelled 'correspondent'.
In what way are they even worse? (Not a snide comment, I'm just interested to hear) If you don't want to believe me, that's absolutely fine. I chose Midday News to try it out over Lunchtime, but it is obviously not a good fit. I would disagree over the quarter size boxes, I don't think they cause the title card to look pixelated at all. Thank you for pointing out the spelling mistake. There are two sizes of straps in this mock, why is it strange that the larger strap was used?
Lunchtime News sounds better and to be frank, none of these ITV News mocks have really extended or improved the current branding situation which is what an improvement mock is supposed to do.
Any actual feedback on how to improve?
The 'Midday' news title doesn't sound as good as Lunchtime News. I don't really like the idea of the show name on the desk.
However, I really like the astons. I can imagine them being used on TV.
Titles are ok, but I think they need brighter colours rather than grey.
The desk idea was a simple CGI way of making the bulletins more distinctive, without any cost. I agree on the grey, it looks a bit dull, especially on the Evening, Midday and Weekend bulletins. Thanks for your feedback.